Having been in the fashion industry for nearly 10 years Sobia Nazir has successfully set up two outlets in Islamabad and one in Lahore. Most of her time is spent in Islamabad coming up with with creative new designs for her stunning collection. Walking into her bridal boutique in Islamabad would make any woman weak in the knees surrounded with such beautiful creations. One really wants to buy them all. On top of this on an appointment basis she will always have an individual one to one consultation with the bride to be to give her exactly what she wants for that special day if they want something unique and custom made to their requirements in true celebrity style.
Balancing her career with full time motherhood has not been easy for her but her hard work has paid off making her one of biggest brand names in Pakistan.
The Sobia Nazir label is at the cutting edge of women’s fashion and the most sought after designer label all over the UK, US and Pakistan. Her clothes and accessories have appeared on the coveted covers and pages of magazines such as Libas, Asian woman, Asiana and enstyle. One of the first to use semi precious stones in her collections, Sobia manages to come up with outstanding collections every season and always rocks the catwalks. She is one of the designers who made it to DIFW. She has done numerous shows in Pakistan, UK and Dubai and has always garnered a very positive response. Her exquisite designer wear stands apart from all other labels due to the unique blends of colour, embroidery and style. This unique style captures the mood, personality and taste of women with breathtaking results.
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